Who We Are

Bill Odell is the principal of Odell Marketing. He is a C-level executive with over 20 years hands-on experience and a strong track record working with high growth, category creating B2B technology and services companies.  Bill has successfully guided teams and executions across all marketing functions and mulitple technology domains.

Bill has a deep network of agencies and contractors with proven expertise in delivering programs that deliver best-in-class results.

Broad Functional Skill Set

  • Channel & Field Marketing

  • Strategic Partnerships

  • Analyst & Public Relations

  • Marketing Operations & Metrics

  • Go-to-Market Strategy

  • Branding and Messaging

  • New Product Launches

  • Demand Generation

  • Digital Marketing

Deep Industry Knowledge

  • SaaS/Cloud Applications

  • Network and Data Security Applications

  • CRM Applications

  • HR Applications

  • Business Analytics & Planning Applications

  • Unified Communications Platforms

  • Data & AI Platforms

  • Learning & Development & Staffing