© 2018 by Bill Odell

Expertise

Bill has deep operational experience and a strong track record working with high growth, category-creating B2B technology companies, including one IPO and three acquisitions. He has a broad background working with early and growth stage startups (early traction) to large companies ($100M+ revenues) across multiple technology domains.

Marketing Expertise:

  • Marketing Strategy

  • Go-to-Market Planning

  • Branding and Messaging

  • New Product Launches

  • Demand Generation

  • Digital Marketing

  • Channel & Field Marketing

  • Analyst & Public Relations

  • Marketing Operations & Metrics

In addition to helping growth companies achieve positive outcomes, Bill is also a guest lecturer in marketing at San Franciso State University and been a speaker at various technology marketing conferences and events including Dell World, Dreamforce, Sonicwall PEAK Performance, Educause, SMB Tech Tour and SWITCH.

Domain Experience

  • SaaS/Cloud Applications

  • Endpoint Security & Management

  • Network Security

  • Identity Management

  • Security Vulnerability Testing 

  • CRM Applications

  • HR Applications

  • Business Analytics & Planning 

  • Video, Web & Voice Conferencing