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Expertise

Bill has deep operational experience and a strong track record working with high growth, category-creating B2B technology companies, including one IPO and three acquisitions. He has a broad background working with early and growth stage startups (early traction) to large companies ($100M+ revenues) across multiple technology domains.

Marketing Expertise:

  • Marketing Strategy

  • Go-to-Market Planning

  • Branding and Messaging

  • New Product Launches

  • Demand Generation

  • Digital Marketing

  • Channel & Field Marketing

  • Strategic Partnerships

  • Analyst & Public Relations

  • Marketing Operations & Metrics

In addition to helping growth companies achieve positive outcomes, Bill is also a guest lecturer in marketing at San Francisco State University and has been a speaker at various technology marketing conferences and events including Dell World, Dreamforce, and The Future of Everything Festival.

Domain Experience

  • SaaS/Cloud Applications

  • Endpoint Security & Management

  • Network Security

  • Identity Management

  • Security Vulnerability Testing 

  • CRM Applications

  • HR Applications

  • Business Analytics & Planning 

  • Video, Web & Voice Conferencing 

  • Data Platforms

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