Expertise

Bill has deep operational experience and a strong track record working with high growth, category-creating B2B technology companies, including one IPO and three acquisitions. He has a broad background working with early and growth stage startups (early traction) to large companies ($100M+ revenues) across multiple technology domains.
Marketing Expertise:
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Marketing Strategy
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Go-to-Market Planning
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Branding and Messaging
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New Product Launches
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Demand Generation
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Digital Marketing
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Channel & Field Marketing
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Strategic Partnerships
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Analyst & Public Relations
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Marketing Operations & Metrics
In addition to helping growth companies achieve positive outcomes, Bill is also a guest lecturer in marketing at San Francisco State University and has been a speaker at various technology marketing conferences and events including Dell World, Dreamforce, and The Future of Everything Festival.
Domain Experience
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SaaS/Cloud Applications
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Endpoint Security & Management
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Network Security
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Identity Management
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Security Vulnerability Testing
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CRM Applications
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HR Applications
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Business Analytics & Planning
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Video, Web & Voice Conferencing
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Data Platforms